It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. Audio increases opt-ins. It boosts sales, too.
Why does it work?
It’s not hard to figure out. Audio breaks the silence of the web. Audio adds a human quality to your site. And adds the feel of a real live person. Basically, audio brings your site to life. And people like to interact with things that are alive!
The benefits of audio
You’ll receive two immediate benefits to your bottom line when you employ the use of audio. First, you’ll make more sales. Secondly, you will not have to spend as much to make the sales. Instead of having to pay a professional to write you a great sales letter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.
And you will increase your subscriber opt-in rate. Most people need to be led by the hand. Just add a short audio message saying: Enter your email address in the form. Just this one simple thing will boost opt-ins up to 315%!
Some web audio ideas
A welcome message on your homepage. Most people abandon a website within just a few seconds. Grabbing their attention like this helps you keep them on your site.
A guided tour. Just like in the opt-in example. Use an audio message to lead your visitors through a process. That includes filling in your order form!
Testimonials for your product or service. A written testimonial is good. But audio testimonials are great! You can just make up written one and people know that. Audio adds a level of higher believability. Which boosts your sales for sure.
Something you may not have thought of is using audio for the product itself. This is by far the easiest content to produce. And it still has a high perceived value. Think about how popular podcast are. And once you record the audio, you can pay someone to transcribe it for you. This much easier than writing the eBook yourself!
Is it hard to add audio?
It’s not hard at all. There’s software that will show you how to add audio to a website. The software does all the work. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. There’s nothing to worry about.
Let’s take another look at the benefits. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You’ll get more subscribers. And you can quickly produce products and website sales copy. No many people are doing this. But audio is a really big time and money saver. Don’t be lazy! Add some audio today.